While there's no guarantee your next video will go viral, you can increase your chances by making sure it has the right content, context and conversation.

Gil Wolchok, executive vice president at Synaptic Digital, expanded on each of these three points in a recent interview with our own Mark Ragan, CEO of Ragan Communications and publisher of PR Daily.

Plus, learn why Wolchok his colleagues prefer the term “shareable” rather than “viral" when referring to their clients' videos.

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