Instagram is a platform for sharing quirky moments and inspirational experiences.
With 300 million users every month, it's also a place for businesses to
develop and post engaging content, monitor posts and campaigns, and
engagement with an expanding audience.
Here is a list of tools to help businesses establish, manage and broaden
their presence on Instagram. There are tools to create and schedule
relationships, run promotions, display content and analyze engagements.
Several are free:
is a tool to manage Instagram accounts. Upload and schedule multiple
images to post later to multiple accounts. Let multiple users log in to
ScheduGram account, schedule posts for your accounts and see who has
scheduled what. ScheduGram provides direct integration with Canva for
images. Price: Starts at $5 per week.
is a tool to experience content from social networks. Each tagboard is a
collection of social media posts that share a common hashtag. Tagboards
embedded on websites, integrated into mobile apps and shown on displays.
Viewers can favorite, retweet, reply, comment and "like"—right from
tagboards. Price: Basic is free. Contact for pricing.
is a tool to manage and promote your Instagram account. Manage your
community, and analyze activity and follower growth. Promote your
account across other
social networks with feed tabs or photo widgets. Engage your community
with photo contests. Set up, promote, moderate, monitor and publish
results of an
Instagram contest all within Iconosquare. Price: Contact for pricing.
is a tool to manage your relationships on Instagram and Twitter. Find
inactive users and unfollowers, and locate relevant users to follow.
Keep track of
how your social media updates affect your follower/unfollowers states.
Check the relationship between any two Twitter/Instagram accounts. Price: Free.
is an app from Crowdfire to schedule Instagram posts. Automatically
schedule posts for times when they'll be seen by most of your followers.
analyzes your captions to suggest relevant, high-discovery hashtags. Add
clients or team members who help you review or create content for
Instagram. Price: Free.
is an app to manage your Instagram account. Create albums, discover new
contacts, sort those people you follow into Circles, and set up alerts
posts. Get a clear overview of your Instagram stats to keep track of
your social impact over time. Embed an Instagram Gallery on your website
Using the INK361 Facebook Instagram App, view your Instagram images on
Facebook, or share them on your Facebook page. Price: Free.
is an app to repost photos and videos on Instagram, while giving the
credit to the original poster. Pro upgrade lets you manage multiple
accounts. Price: Free. Pro is $4.99.
is a visual marketing platform for Instagram and Pinterest. Piqora
provides recommendations for images to publish and enables your entire
collaborate on a calendar. Launch a promotion, and track the results.
Put the best user-generated content from Instagram on your website as a
gallery. Price: Contact for pricing.
[RELATED: Become a visual content ninja! Attend our conference on Visual Communications and Infographics.]
from Piqora helps to get your Instagram fans shopping. Your audience
will find a custom page of products they've "liked" and get an email
directly to your product pages, as you collect email addresses. Measure
the "likes," clicks, orders and revenue generated by your Tapshop page
your Piqora Publishing Dashboard. Price: Contact for pricing.
helps you run interactive promotions and publish user-generated content.
Create sweepstakes and sampling programs. Reward loyal customers with
offers and content. Track performance and export data to email and CRM
systems. Display branded content, offers and ads within
to create shop-able content galleries. Price: Contact for pricing.
is a platform to manage your Instagram presence. Organize images into
albums, get stats on your account, use the enhanced browsing feature and
your content with RSS feeds. For brands, it offers tools to run
effective contests and get accurate statistics. Price: Basic is free, with varying costs for expanded features.
enables you to embed a photo gallery in a website or blog with ease.
Display an Instagram photo gallery for a specific username or a hashtag
on your blog
or website. Price: Free.
Instagram for Business
is one of the best places for business marketers and communicators to find tools to expand their brands. Visit the Instagram for Business blog for tips, brand spotlights, API examples and news from Instagram HG.
Instagram is rolling out a new suite of business tools, including account
insights, ad insights and ad staging. Price: Free.
For a list of tools for selling on Instagram, read "7 Tools to Sell Products on Instagram."
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