10 benefits to getting local news coverage for your brand
OK, so it’s not ‘Good Morning America’ or ‘Today,’ but that three-minute segment on the TV station in Bug Tussle could reap rewards—both immediately and down the line.
Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. In-house PR pros, marketers and external communicators often decline to make themselves or their executives readily available to local media outlets, which they now characterize as small potatoes.
However, here are our top 10 reasons communicators would be wise not to blow off interview requests from local journalists:
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