3 lessons marketers can learn from ‘Westworld’
The show about a futuristic theme park with robotic hosts can teach brand managers the importance of connecting with their human customers.
HBO heard our prayers and brought us “Westworld,” a new show that—dare I say it—rivals “Game of Thrones” in its spectacular dissection of humanity.
Created by Michael Crichton of “Jurassic Park” fame, “Westworld” tells the story of a futuristic amusement park set in the American Southwest of the 1800s.
The park, frequented by the wealthy 1 percent, is filled with robotic “hosts” that play various characters within the interactive park. Every night, the hosts’ memories are wiped clean for the next day—until the robots start to remember. After that, all hell breaks loose.
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Aside from being a fantastic science-fiction story with incredible acting (both Anthony Hopkins and Ed Harris are in the cast), the show presents a veritable buffet of existential themes fit for the deepest of us thinking humans.
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