We all start the year with big plans—especially PR pros. Maybe you wanted
to get better media placements or build stronger relationships with
Have you quickly found yourself overwhelmed by the challenges you
face—including everything from election fallout to fake news and jaded
Don’t throw in the towel just yet. Here are a few steps you can take to
reach those goals you set and triumph over the obstacles ahead:
1. Commit to authenticity in your communications; it’s in demand more than
2. Improve ROI by breaking down silos between earned and social media.
3. Attend the PR and Media Relations Summit on April 5–7,
and learn how PR experts at top organizations do the above and more.
Join us in New York City, and get the guidance you need to thrive in the
“post-truth” era. You’ll be prepared to earn the trust of audiences,
strengthen your organization’s reputation and achieve all your PR goals.