If you didn’t realize that providing journalists with quality imagery is an
essential part of the media relations process, now would be the ideal time
to get up to speed.
A recent Holyrood PR study took a sought to learn exactly how journalists
were benefitting from PR pros’ visuals.
When asked how important high-quality, free-to-use images was in getting a
reporter’s attention, nearly all respondents said it was important, with 34
percent of journalists calling it “essential.” Nearly half of the reporters
surveyed said visuals that accompanied PR pitches were “very important.”
Build a huge following with amazing snaps and stories on Snapchat.]
Those numbers are about the same when it comes to helping your pitch make
it into a final, printed product. It doesn’t change for digital
publications, either: When it comes to getting your story published online,
40 percent said high-quality images from PR pros are “essential.”
For more on the study, and why visuals have become crucial to PR/reporter
relationships, check out Holyrood’s infographic below: