If you didn’t realize that providing journalists with quality imagery is an
essential part of the media relations process, now would be the ideal time
to get up to speed.
A recent Holyrood PR study took a sought to learn exactly how journalists
were benefitting from PR pros’ visuals.
When asked how important high-quality, free-to-use images was in getting a
reporter’s attention, nearly all respondents said it was important, with 34
percent of journalists calling it “essential.” Nearly half of the reporters
surveyed said visuals that accompanied PR pitches were “very important.”
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Those numbers are about the same when it comes to helping your pitch make
it into a final, printed product. It doesn’t change for digital
publications, either: When it comes to getting your story published online,
40 percent said high-quality images from PR pros are “essential.”
For more on the study, and why visuals have become crucial to PR/reporter
relationships, check out Holyrood’s infographic below: