Facebook is unveiling yet another feature that it appears to have copied
Stories and disappearing messages to Instagram, the social media giant is rolling out Facebook Stories to users in Chile,
Greece and Vietnam. The feature was introduced to users in Ireland in
Earlier this month, the company rolled out
Facebook Stories to its Messenger app.
Facebook Stories live in a top navigation bar, just like Instagram. Stories
can consist of a mix of photos and video.
Just like Instagram Stories, Facebook Stories disappear from users’ top
navigation bar after 24 hours. Snapchat Stories also disappear after the
same time frame. Though the feature will eventually come to all users
within the Facebook app, the photos and videos won't appear on a user's
timeline on in the core newsfeed unless the user chooses.
Users who have access to Stories also have access to a feature called
“Direct,” which enables you to post a photo or video reply to other users’
stories. You can also use it to send an image directly to a user, instead
of posting for all to see. .
Facebook Stories also lets users add fun filters and captions—just like
Boost buzz and build brand recognition on the hottest social media
platforms at Disney World.]
The move makes things easy for marketers who will want to reach audiences
on both platforms with a storytelling approach. Whether you’ll want to
share the same message will depend on how broad the audience is that you
want to reach.
Snapchat’s demographic is starting to get older, but millennials still tend
to dominate the user base. Facebook is a bit broader: Perhaps even your
grandmother is on Facebook.
Don’t expect the same content to work just the same on both platforms—but
also don’t be surprised when it does, because truly great content plays
well on any channel.
What do you think of the upcoming feature, PR Daily readers?