PR considerations for tech startups
If you own a new company in the technology industry or are helping launch one of these organizations, consider these insights a guide to navigating communications.
This article originally appeared on PR Daily in August of 2017.
“How do I get coverage in TechCrunch, the Wall Street Journal and other tech publications?”
I literally get that question every week from founders of tech startups. They know that publicity—especially from credible, respected publications—has the potential to boost company recognition. That could lead to new customers. More funding. Candidate recruitment. Higher company morale. Strategic partnerships.
Many other good things can come from great press coverage that is widely read and shared.
However, getting coverage in mainstream news outlets isn’t as easy as some may think. It’s more than just sending a pitch email to a reporter. Here are some things to consider before you kick off your PR program:
Know your goals.
What are your goals?
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