6 tips to optimize media coverage
To capitalize on positive press, make sure you secure a link to your website, add the publication’s logo to your home page and use LinkedIn to spotlight your achievements.
This article originally ran on PR Daily in August of 2017.
The benefits of a media mention go far beyond SEO.
Here are tips on getting the most out of that coverage.
1. Look for the link.
If a media mention links to any page on your website, you’re having a great day for search engine optimization. Links to your website give you authority, and authority increases the likelihood that anything on your domain willrank.
To measure the value of a link (or a potential link), enter the URL of the publication’s website into Open Site Explorer. This will show you its “domain authority.”
Every link matters, but links to your site from authoritative sites matter much more. Try to win mentions (and links) from any site with higher domain authority than your own website.
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