6 ways to get your guest post published
An underused tactic for media coverage is to submit an original article or blog post for publication, either for oneself or a client. Here are some tips for getting into digital circulation.
Among the many tactics employed by PR practitioners—press releases, press conferences, media pitches, etc.—perhaps the most underutilized is guest articles.
Not to be confused with letters to the editor or op-eds (both effective tools in their own right), guest articles can increase your organization’s visibility among select audiences and help position you as thought leaders within your industry.
Some media outlets that take guest posts include Entrepreneur.com, Bloomberg, InvestmentNews, Triangle Business Journal, WRAL TechWire, Auto Remarketing, Residential Systems, Dealer magazine, Parcel magazine, MAIL magazine, OutputLinks and more.
Additionally, PR pros can place articles in outlets such as PR Daily, Public Relations Tactics, The Strategist, PR Week, Public Relations Society of America’s PRSay blog and more.
In developing and placing guest articles, it’s important to remember these tips:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
