6 lessons for PR pros from the rising popularity of mobile games
Is everyone in your family going nuts for the games on their mobile phones? Here is how brand managers can harness the same forces that make these apps a viral phenomenon.
Mobile games aren’t a passing fad.
If your Christmas dinners and New Year’s Eve parties were anything like mine, then you stopped what you were doing, gathered your friends and family of all generations together and heard comedian Scott Rogowsky’s voice echo from someone’s phone speaker as he cracked a few jokes and dished-out 12 questions for a chance to win thousands of dollars.
It’s a new game called HQ Trivia, a mobile gaming app that is at the forefront of how people interact with digital content; by rolling up an interactive trivia game and live TV show all into one mobile app, it seems to have cracked the code. This past week alone saw a whopping 1.2 million “contestants” across the U.S. and Canada tune in to play during one of their scheduled broadcasts.
The quick rise of HQ Trivia is not the first time that mobile gaming has become a trending topic and the “hot new thing in digital” that everyone wants to get in on (Pokémon Go or Candy Crush, anyone?). The creators of Pokémon Go, Niantic, have a new mobile game that is already “changing the game” and it hasn’t even been released yet.
Obviously, these gaming platforms are doing something right.
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