PR pros don’t have time for tactics that yield meager results.
That’s why Facebook has provided tools to help identify what activity works
on the platform and what is a waste of time. Are your posts reaching the
intended target? What do users want to see on your Facebook page?
These answers can be easily found with Facebook Insights, and
The Business Backer
has created an
infographic
to help even the least technically savvy communicators find the information
they require.
It shows how to:
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Monitor how many “likes” your page and posts get
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Analyze the reach of your posts
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Drive traffic to your website or sales funnel
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And more
[RELATED:
Weave storytelling into every corporate communication, and craft
copy that captures your brand voice.]
Make sure your Facebook efforts are well spent by checking out the full
infographic below to understand all that the platform has to offer your
business.
