When it comes to social media marketing, one thing is certain: Nothing
lasts forever.
What worked last year for your marketing strategy might not this year.
The landscape is constantly evolving, and brand managers must stay privy to
the latest practices to have the upper hand.
Where—and on whom—should your organization be spending its marketing
dollars? What must your social media team be prepared for? How are
consumers communicating on these platforms?
These are all questions that keep brand managers up at night.
Take a breath: An
infographic from Digital Marketing Philippines
shares the social media practices that will likely be shaping the industry.
They include:
-
Don’t skimp on targeting Generation Z.
-
Prepare your organization for the online “call out” culture.
-
Fake news isn’t going anywhere.
[RELATED:
Create videos, infographics and images that "wow," even on a shoestringbudget.]
See the full infographic below to discover the tactics that will lead to
social media marketing success:
