Why mentorship is essential for young PR pros

To get a foothold in the industry, it’s important for new PR pros to learn from veterans. Here are ways to get that all-important career advice.

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Most expert-level professionals attribute their abilities—and success—to the guidance of influential people who taught them early in their careers.

When I learned this, I promised myself I would find a mentor by the beginning of the summer. I met this goal when I was able to assume a position that allowed me to immerse myself in the world of public relations and marketing.

Apprenticeship

Mentorship in the fields of PR and marketing is the key differentiating factor that separates those who can simply apply their skills to different tasks from those who truly understand the core purpose of what that field entails. Although the term “apprenticeship” is primarily used for trade professions, aspiring PR and marketing professionals should take an apprentice’s outlook.

This shift in attitude will pay dividends when it comes to optimizing and establishing your experience in PR and marketing.

Immersion

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