According to a pair of recent news stories, Texas is being difficult about its pizza.
First, there’s the story of the Texas-based Pizza Patron chain, which has dubbed a new dish “La Chingona.” According to Reuters, the Spanish phrase “can be translated most politely as ‘badass’ but also interpreted as a more offensive profanity.”
Broadcasters have issued an advertising ban, and franchise owners don’t want to put it on the menu—and not because it boasts 90 slices of jalapeno-infused pepperoni and diced jalapeno peppers on top, because clearly that sounds delicious.
National and local Spanish-language radio stations have refused to air the commercials, citing concerns about bad taste and potential fines by the Federal Communications Commission.
Univision Radio, the largest U.S. Hispanic radio network, said it will not run the ads because the name of the pizza is considered a profanity and violates FCC regulations.
In some print ads, the company has eased up, calling it “La Ch!#gona.”
Meanwhile in Dallas, the Cane Rosso pizza restaurant made the rounds on Reddit for a photo depicting an encased bottle of ranch dressing with an accompanying sign that reads, “Side of delicious ranch dressing $1,000.” The company has also banned people from bringing in their own ranch dressing.
That’s right. A side of ranch will set you back a grand. Cane Rosso owner Jay Jerrier told Eater
the story behind the condiment’s absolutely honest price tag (which, by the way, started as a joke).
Apparently, Jerrier considers it sacrilege to dip your crust in creamy ranch dressing. He explains that “at Cane Rosso we really try—and you gotta take this with a grain of salt—we try to stay authentically Neapolitan, but we're also the same guys who are putting brisket on pizza, and bacon marmalade.”
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He calls Missouri, Kansas and Oklahoma “The Ranch Belt.” As a University of Missouri grad, I can confirm.