3 keys to live video success
Considering adding a weekly video segment to your organization’s blog? Before taking a shot in the dark—and missing—consider these content marketing tips.
A version of this article originally ran on PR Daily in October of 2016.
Everything you know about successful PR and social media campaigns can apply to live video.
Diligent planning, establishing clear goals and diligently analyzing results are crucial to executing a successful live video campaign. Here’s how to get rolling:
1. Engage your audience.
Journalists and clients will want to see that your brand can cater to any audience. More than sheer numbers, though, they’ll want to see engagement.
If your corporate messaging is overly promotional or your primary audience members don’t respond to your outreach efforts, few clients will roll the dice on you.
Don’t despair, though. There are some straightforward steps you can take to get your social media presence back on track. Listen to your customers, motivate your people, and start measuring your online success. Then, adjust your strategy.
2. Strive for optimal timing.
Like guests trickling into a party, live video viewers sometimes take longer than you’d like to show up and get situated.
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