3 tips for repurposing your old content

Content is everything in today’s social media landscape.

Whether a long-form contributed article or timely news post, well-executed social content can have a significant positive impact on your organization’s success.

We live in an information-cluttered world where practically everyone has a platform to project his or her voice and opinions—and standing out is harder than ever. Communications professionals must understand how to ideate, develop and optimize the content they’re building for the various purposes it serves.

Rather than reinventing the wheel every single day, communicators lighten the load by repurposing.

Repurposing means recreating

Repurposing does NOT mean copying and pasting content. Rather, repurposing is about bringing a fresh take to content that hasn’t worked in the past because it’s outdated no longer relevant.

Here are three tips for repurposing content:

1. Be creative .

Repurposing opens the door to a number of potential pieces of content. Why not take old social media posts and create a video highlighting your key messages? Another option could be publishing a collection of long-form writing into an e-book.