We’re less than three weeks from Valentine’s Day, which means brands are planning (or already have planned) their holiday social media push.
In honor of the holiday that some people love and just as many love to hate, here are some interesting facts to get creative juices flowing.
According to American Express, Americans will spend close to $37 billion this year on Valentine’s Day. That’s $213 per person—or $210 more than I plan to spend on a heartfelt card for my wife.
If you’re as unromantic as I am, perhaps you’ll go the gift card route. Nothing says “I barely know you” better than a gift card. But did you know that since 2008, there’s an estimated $44 billion worth of unredeemed gift cards? That’s according to a recent NYPost.com story
No wonder you can buy gift cards at every grocery store, drug store and big box retailer.
For the best roundup of Valentine’s Day stats, look no further than the U.S. Census Bureau
According to their wealth of stats, Americans:
- Spent $13.5 billion on Valentine’s Day chocolate products in 2011
- Spent $355 million on roses last year
- Spent $2.8 billion on jewelry in February 2013
And just in case you don’t have a Valentine this year, keep in mind that there are roughly 54 million single people in the U.S. And the online dating industry is a $1.2 billion outfit. (source
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So we’re saying your odds are good.