10 ways PR pros can build relationships with reporters
If you’re pitching your story to every journalist within reach without taking the time to build rapport, there’s a better way. Use this infographic as a guide.
The better your business relationships, the easier and more fruitful your work will be. It’s almost that simple.
Yet, not all PR pros take the time to cultivate relationships, opting rather for a spray-and-pray approach. They send press releases blindy to journalists and hope that one of them is inspired to cover the their products and services.
WORKSHOP: Become your own media outlet and apply journalistic practices within your organization.
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