Partnering with well-known bloggers and those with large, active social media profiles—dubbed “influencer marketing”—can be a compelling business strategy.
After all, studies show that 90 percent of consumers trust recommendations from an influencer vs. just the 33 percent that trust ads.
But that said, you might not be sure that influencer marketing is the right fit for your brand. You’re a thoughtful marketer. You don’t jump into the
latest social media fads, and value proven research before executing a new tactic.
Though there are many opportunities for “influencer marketing,” we’ve taken the
guesswork out of your decision making process.
Below are five tried and true times when reaching out to bloggers and active members of the online community is the right strategic answer:
1. You know you need a long-term spokesperson, but Kelly Ripa and Ashton Kutcher are out of your budget.
Don’t fret. The right online rockstar has established trust with their audience and a proven track record of driving action, all at a palatable price
2. You need eyeballs on your latest white paper or infographic.
Don’t let good content die.
By hiring an influencer to help spread the word, you can guarantee the right people will see the great work your team spent money and man-hours creating.
3. You are launching a new product and want to direct traffic to a specific retailer.
You know who is regularly asked and trusted for recommendations?
That’s right. People who spend their time publishing blog posts and interacting with people through social media provide “where to buy” information to
their engaged readers.
[RELATED: Learn more social media marketing strategies by signing up for webinar, conference and workshop alerts.]
4. Your services target a very specific audience and you are unsure how to find them.
You don’t know any women ages 24-49 with two or more kids living in the suburbs of Salt Lake City, Utah.
Not to worry—we do. Many niche bloggers and those with large social media followings influence their fans’ decisions more than a well crafted marketing
5. Your product is going through a recall.
During a sensitive time, it is imperative to share the facts and disseminate crisis information to your target audience as soon as possible.
Continue to update the community on changes made and new processes in place through those they already trust.
Allison Talamantez is the chief revenue officer of Sway Group. A version of this article originally appeared on the company’s blog.