Superhero fans no longer have to suffer the injustice of not being rewarded for their devotion to their favorite characters.
Marvel Comics has teamed up with CrowdTwist to offer a “Marvel Insider” program to reward the brand’s passionate
fan base for the things they’re probably already doing. Insiders can earn points by interacting with the brand on its social channels, visiting Marvel.com,
watching trailers for the latest Marvel movie sequel and more.
How can members use their hard-earned points? They’re spent on items that only a true Marvel fan could appreciate: limited edition comics, fan packs and
access to exclusive Marvel events.
Join us McDonald's HQ and learn how to use storytelling to drive employee and customer engagement
Peter Phillips, Marvel’s executive vice president and general manager of Interactive & Distribution, said the following in a statement:
Marvel fans are some of the most passionate fans in the world, and Marvel Insider is our way of connecting with them in a more meaningful style. Whether
you have been a part of the Marvel community for years or you’re just starting to interact with the brand, you now have an extra reason to engage with us.
It’s our way of saying “thank you” to our fans.
We know what’s in it for the fans—but what’s in it for the Marvel?
One word: data.
Consumers’ information is the new marketing currency, and Marvel stands to gain a ton of it. With that data can come actionable insights on what’s working,
what’s not and what true fans want to see.
What do you think—could we see more brands turning to grocery store-esq rewards programs to stoke the flames of fan engagement and gain valuable consumer
information in the process?