Pinterest is stepping a bit closer to helping its retail advertisers understand their actual ROI.
updates will be the ability for advertisers to directly target those Pinterest users who are already customers.
Pinterest advertisers will also have the ability to track purchases that are directly tied to an ad on the social network.
A spokesperson told Advertising Age:
update allows us to launch them. We feel both features will help our partners understand how the ads impact their business and also make Promoted Pins even
more relevant to Pinners.
An advertiser can add a pixel or a “hash” to its website that will allow better tracking. Users can turn off personalization in their setting so that they
won’t see these types of highly targeted ads.
These new features are no doubt in place to help it compete with Facebook and Twitter, which already offer similar advertising products.