“Influencer” marketing may not be as critical as media relations in your overall strategy, but it shouldn’t be far behind.
Big brands (like AT&T, which recently launched a hub) are dumping significant investment
into partnering with influential bloggers and social media users.
When you look at the numbers, it’s easy to see why.
A recent Tomoson study found that marketers are seeing a $6.50 return on every dollar put
toward “influencer” marketing. That supports a claim from another recent study from Schlesinger Associates, which reported that
81 percent of marketers said that engagement with brand advocates was effective.
Identifying the right brand ambassadors to use in your campaign is still the biggest challenge to this tactic.
RELATED: Learn the new rules for S-H-O-R-T releases, emails and tweets.
Schlesinger Associates’ study revealed that 75 percent of marketers say their biggest challenge is identifying who’s the best fit.
For bloggers and social media users who want to partner with brands, the trick is to ensure your content and your presence is found easily online.
To do this, online creators are tapping into a variety of tools to guarantee their content ranks higher and goes further. Here are the top 15 resources,
according to InNetwork: