Center for Investigative Reporting kicks off rebranding campaign
The campaign positions journalism as the cure for redaction, bringing otherwise unseen information to light.
Working with San Francisco ad agency Goodby Silverstein & Partners (which is working gratis), CIR has a new logo, an hourlong investigative show on public radio, and a video game for kids. It has also enhanced its article pages with a sleek look that promises to be responsive for mobile devices.
The partnership reflects our multiplatform approach to journalism and will roll out across multiple mediums.
All elements of the campaign are based on the act of redaction, a tool of government secrecy with investigative reporting as an antidote, revealing the truth and serving as a check and balance on abuse.
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