Given that “GIF” was chosen as word of the year by Oxford University Press
last year, one might assume more people would actually know how to accurately pronounce the term for those animated images plastered all over the Web, an acronym that stands for for “graphics interchange format.”
Well, you know what they say about when you assume.
The topic has riled debate since the visual aid’s initial inception in 1987. Is it sounded out using a hard "g," as in a “gift” you might give someone for their birthday, or is it with a soft "g" as in “Jif,” the brand of peanut butter so many “choosy moms” prefer?
To finally put the deliberation to rest, Mashable reports
that Steve Wilhite, creator and father of the GIF, confirmed the proper pronunciation while accepting a lifetime achievement award for his creation at Tuesday’s Webby Awards ceremony.
Instead of giving a vocal acceptance speech, he flashed a GIF on the big screens that read:
"It's pronounced ‘JIF,’ not ‘GIF.’”
And there you have it—now if everyone could only agree on whether they prefer creamy or crunchy.
RELATED: Video: A short history of the GIF