The New York Observer
has released its first-ever list of the top 50 PR players in the Big Apple.
The “Power 50” list ranks the top PR agencies based on a number of criteria. From the Observer
While our rankings did account for agency size and revenue, we also considered the intangible mojo that an agency generates through its mix of people, clients, access, attitude, status and, of course, results.
Here are the top ten:
4. Weber Shandwick
8. Bullfrog & Baum
9. Sard Verbinnen & Co.
10. Shore Fire Media
explained its choice of Edelman, the “800-pound-gorilla of NYC-based independent agencies,” by pointing to its “peerless brand and stellar client list,” its $707 million in revenue in fiscal 2013, and its many breakthroughs in the world of PR, including being the first to ever have a website back in 1995.
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The No. 8 firm on the list, Bullfrog & Baum, has the smallest NYC office on the list, with only 22 employees. Its links to high-end restaurants is how it nabbed its place.
for the full list.