How do you write a business book—one that focuses on social media—when technology changes so rapidly?
You follow Altimeter analyst Brian Solis’s example and incorporate the suggestions you see online into the book’s second edition.
One year ago, Solis released the book Engage
, a guide for brands and businesses to build success and measure it on the “new Web.” Now, Solis has released Engage
2.0, “a different book with a different purpose,” he said on his blog.
“When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes. I took this opportunity not because I felt there was anything wrong or missing, I just saw a chance to practice what I preach. As such, I listened over the year to Tweets, posts, and reviews and felt the need to incorporate suggestions and requests for a different take on an important subject…engagement.”
As a result, he cut 35,000 words and 40 sections from the original; he also added new sections and updated each chapter.
In an interview with The Next Web
, Solis elaborated on his motivation for making the changes to the book’s second edition.
“It was less about worrying about people’s attention span and more about trying to revise the flow of how I wanted people to experience the book. It wound up being shorter, but I introduced new topics to improve that experience and add more value.”
You can read more about the book’s second edition on Solis’s blog