Five organizations are teaming up to create a set of standards and best practices for public relations measurement.
The Institute for Public Relations announced
the coalition, which includes the Council of Public Relations Firms (CPRF), the Global Alliance for Public Relations and Communication Management, the International Association for Measurement and Evaluation of Communication (AMEC) and the Public Relations Society of America (PRSA).
David Geddes, Ph.D., chair of IPR’s Measurement Commission, will chair the coalition.
“We know that clients, both external and internal, are asking for industry practitioners to develop, recommend and apply best practices, common definitions and measurement standards,” Geddes says in a press release. “If we do not do this ourselves, be prepared for clients and their purchasing departments to do it for us.”
The release goes on to say that the standards will provide a “master framework” for measuring the effectiveness of traditional media relations, corporate communications and social media.