Fans seem to love it when brands display true wit in their social channels. That’s what really worked about Little Caesars’ co-opting of America’s Fourth of July fireworks displays.
The pizza-on-the-cheap purveyor kicked off a campaign to promote its deep dish pizza early last week with this post
Hey Caesar Nation, show us how much you love our new DEEP!DEEP! Dish pizza by setting off a firework this week.
The nation, Little Caesars point out, responded overwhelmingly. They thanked the country and their fans
“for the incredible 800,000,000,000+ fireworks set off last night in support of the DEEP!DEEP! Dish pizza! What a show!! We love you too, America!!”
The chain’s tongue-in-cheek approach worked. Claiming Fourth of July fireworks were for a new pizza rather than America’s birthday could have easily angered Facebook fans, but the light touch instead had many of them laughing (and a few of them simply offering confused corrections).
[RELATED: Hear how top companies adapted to the digital PR industry changes at this August event.]
Little Caesars produced a fantastic video “case study,” which you can watch below: