It’s getting hot in here—and by “here,” I mean the entire United States.
Forty-seven of the 50 states were expected to top 90 degrees on Thursday, according to U.S. News
, and PR pros and online marketers are taking advantage.
Injecting your brand into timely and trending news—otherwise known as “newsjacking”—is a simple way to get your content noticed. Just make sure you do it in a way that’s authentic and, especially, inoffensive.
[RELATED: Master can't-ignore social media tools with Mark Ragan's one-day social-media boot camp.]
From offering free indoor workouts to giving away ice cream, there’s no shortage of ways companies can drive brand awareness by jumping on the #heatwave bandwagon.
Check out how some PR pros are tweeting about the scorching temperatures to their advantage: