RadioShack looks for silver lining in store closing announcement
The chain will shut down 1,100 underperforming stores. Overall sales are down, but it is seeing growth in its ‘concept’ stores.
We have also been encouraged by the positive response to our new brand positioning around “Do It Together,” which we kicked off with our award winning Super Bowl commercial. Importantly, our key hires during the fourth quarter in merchandising, global sourcing, planning and allocation and, more recently, our new chief financial officer, round out our new leadership team as we continue to re-build the business.
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