What Urban Dictionary has done for defining street slang, The Halo Group
hopes it can do for PR and marketing speak.
The New York branding agency has created a glossary of industry terms and jargon dubbed the ”Halossary.” (Only a branding agency would brand a glossary.)
You can download the full version of it here
In the meantime, here are a few examples of some Halossary terms that you can drop in meetings to make yourself look super smart and forward-thinking (if you don’t mind terms being used within their own definitions):
— Generating consumer interest by allowing consumers to use a product or experience a service. In this way, the brand’s value is “activated,” or realized by the consumer, who then connects the value with the brand and walks away with a strong impression.
— The strategy of framing non-game contexts as games in order to better engage users in problem solving, learning, and even ROIs.
— Strategy with the purpose of winning a larger market share for a product or brand even at the cost of short-term loss.
— A large team made up of smaller, specialist teams.
— A screen second to the television where the same content can be viewed, such as a computer, tablet, or smartphone
— A technique by which social networks are used to spread ideas or messages, through the use of affiliate programs, co-branding, emails, and link exchanges online, or offline, through use of word-of-mouth advertising.
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Have a term you think should be added to the Halossary? Click here
to submit yours.