PR pros who think it would be super awesome if they could get some media coverage on Gawker
should be careful what they wish for.
The site loves publishing terrible PR pitches and ridiculing them for all the world to see.
Case in point: David Johnson of Strategic Vision.
Johnson, representing relationship expert George Moufarrej, sent a press release to Gawker
that the site labeled “racially offensive, full of misspellings and grammatical errors.”
The release contains this passage, according to Gawker
We all know the old saying we are what we eat. Well it also applies to who we date. Did you know that if you like certain foods it means you are attracted to certain types of people. If you like Italian, you are attracted to taller, more defined, athletic and passionate people. If you like Chinese you are more attracted to the wiz kid type. So what does the type of food you like say about who you will date? What does it say about your love life?
There’s more reason to beware. The story contains this call to action (and de facto
warning to PR pros): “Feel free to send your own ‘PR Dummies’ candidates to Hamilton@Gawker.com. “
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Double-check those pitches this week, everyone.