Lego will offer the first wheelchair version of its iconic minifigures.
The move comes after a Change.org petition received more than 20,000 signatures. The UK-based campaign reflects an increase in consumer demand
for more inclusive toys. The wheelchair figure was first seen at the Nuremberg and London toy fairs in late January.
After Lego’s announcement, #ToyLikeMe equality campaign organizer Rebecca Atkinson thanked supporters on the petition’s website:
We've got genuine tears of joy right now … LEGO have just rocked our brick built world! After nearly a year of hard work and lobbying from #ToyLikeMe and
you guys, Lego have listened to this little ol' toy box revolution and included a wheelchair user with an assistance dog in their new Fun in the Park set
unveiled at London Toy Fair this week.
The Guardian reported
that Lego resisted Atkinson’s request when the petition launched roughly one year ago.
“The beauty of the Lego system is that children may choose how to use the pieces we offer to build their own stories,” a brand spokesperson initially
The response to Lego’s shift has been positive on social media:
The only criticism of the toymaker is that it has taken 84 years to reach this level of inclusion:
A Lego representative said that the brand had included wheelchairs in previous sets.
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“We have previously offered buildable wheelchairs and also a LEGO DUPLO wheelchair, but this is the first wheelchair molded at LEGO minifigure scale,” Lego
spokesman Michael McNally told The
What do you think, PR Daily readers? Will Lego’s influence in the toy industry push other brands to be more inclusive?