What can Lego teach us about digital marketing agencies?
Plenty, it turns out.
For one, the iconic toy’s characters can teach us about the roles we play
in our agencies. On the web design side, for example, Batman’s “cool and
collected personality” would make him an ideal project manager, according
The Website Group.
The agency also identified potential Lego leaders within the SEO team—such
as Shakespeare, who is clearly an ideal content writer.
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On the marketing side, Santa Claus’ delivery experience would make him a
great email marketing specialist. Robin Hood would be an asset in PR for
his talent in keeping a strong public image.
The comparisons don’t stop there. Check out The Website Group’s infographic
full of Lego analogies, and see which character represents your current