Being a public relations professional has
its challenges. Those of us who’ve been in the industry for 15 years or more know, if you’re dedicated to finding success in this field, hard work is
Finding success doesn't mean you’re capable of simply browsing through your cell phone, calling a media friend and getting a great hit for a client.
I’d consider that type of success only one aspect of our jobs.
Being truly skilled in this profession means you know how to strategically place stories for clients or company, when to tell them that their ideas are missing
the mark and how to take the reins when a implementing a strategy. Finding success means you’re not just a “yes” man, but instead, you’re a thinker and a leader who
is not afraid to steer the ship in order to meet your client’s business objectives.
For many in the PR profession looking to improve their skills, it’s important to consider teamwork as a key to success. Many of us own agencies, or hold
high-level positions where we rely on junior employees to help us deliver. As a leader, it’s important to encourage team members to work at their highest
capacity. In turn, you’re likely on your way to training future leaders in the industry.
Here are five ways any PR professional in a leadership position can be sure their teams are headed toward greatness:
1. Lead by example.
If you want people on your team to pitch well, build relationships with media and conduct proper research, you must do it, too.
It’s your responsibility to give your team a solid understanding of how best to tackle pitches, follow-ups and target identification. Without a grasp on
the basics, your team will struggle to deliver.
Developing a pitching strategy is equally as important, and we know you’re on top of it (and that it takes time to teach). However, consider how much
time you’ll be saving when your junior team members are doing majority of the pitching. If you take the initial bulk amount of time to show them how you
pitch, the company will benefit in the long-term.
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2. Lead through strategy.
Your clients aren’t just looking for media placements.
If they are, you haven’t shown them the bigger picture. Develop a strategy that encompasses strategic media placements, followed by the strategic
use of social media and digital marketing.
Show your team members you know how to think big, and they will follow suit.
3. Lead through education.
Education is essential in any profession.
This is true for personal education, which includes staying up on to date on industry trends and sharing those insights with your team member. It’s also true for team-focused education, such as inviting guest speakers to talk to your team about their experiences.
We don’t stop learning once finish school. It’s important to show a continued interest in learning. Your team members will appreciate your focus on
acquiring new skills and knowledge. As the leader learns, so will the team.
4. Follow others in their specialties.
Most of today’s great industry leaders accept the notion that there will be team members who have sharper skills in certain areas. Welcome those skills,
and allow those team members to teach you and others. Appreciate this presence on your team and allow these stand-out individuals to lead in areas they
What about you, PR Daily readers? How do you sharpen your leadership skills?
Nicole Rodrigues is the CEO and founder of NRPR Group. She's a seasoned publicist with experience in social media marketing. A version of this article originally appeared on Spinsucks.