6 ways to boost your content’s online ranking
Your content is only as good as those who read it. Here’s how to get a leg up on the competition and push your results to rank higher in search engines.
Writing a steady stream of content for your website or blog can get monotonous, discouraging, even overwhelming. You must come up with new topics, add insights that bring value to the conversation, and write so your content ranks in the search engines.
Content creation shows no signs of slowing down. According to the Content Marketing Institute’s 2015 B2B Content Marketing report, 70 percent of businesses say they’ll ramp up content creation in 2016.
Searchmetrics recently released their 2015 Search Ranking Factors report, offering insights into how to write and structure content for best rankings. If you spend time and money in your content strategy, make sure your content ranks. Here’s how:
1. Word count
Optimal word count is a tricky subject. Because more content is created for mobile users, short-form content is increasingly important. The problem: It’s difficult for this content to get high rankings on desktop searches, which favors longer copy.
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