A recent viral post unearthed Twitter users’ inner art critics.
BBC Radio Sheffield learned a lesson about the social platform’s ability to critique (and criticize) after it tweeted photos of a David Bowie mural created
by graffiti artist Trik9:
Many disagreed with the broadcast’s social media team and said the graffiti rendering was an ill-fitting tribute to the late musician and artist. Twitter
users responded with a large dose of snark:
Many Twitter users said the finished mural looked more like any of a bevy of other celebrities. The most popular opinion was that it resembled a young Pat Sharp, former “Fun House” star and current English radio and television broadcaster:
Pat Sharp jumped into the conversation, denying he saw the resemblance:
After the original posts went viral, the radio show talked with the artist, who told broadcasters that he wasn’t bothered by the criticism—instead “finding
“I'm looking at the reaction right now. It's not very nice to see people talking about me as an artist. I'm going to get a picture of it, so it will be
fine, but I've got to do what I've got to do. Let them hate; I'm finding it fun.”
BBC Radio Sheffield not only took advantage of the story’s reach to do a follow-up interview with the artist, but also shared additional social media
posts, including a blog to encourage the debate:
RELATED: Escalate your social media game at Ragan's Disney best practices summit.
PR pros and social media managers can draw a lesson from the recent events. If the response on social media is not what you hoped, pivoting off the
backlash can garner additional eyeballs and visitors. Being willing to make fun of yourself (and your organization) also shows that your brand is