PR Daily's Corporate Social Responsibility Awards 2016
Your heart is in the right place.
Your business mind is going in the right direction.
You lead the way in corporate social responsibility, and we want to recognize this important aspect of a global, corporate society.
PR Daily is proud and excited to launch the 2016 Corporate Social Responsibility Awards, and we want to hear about how your organization made a difference this year. Get ahead of the game. Enter the PR Daily Corporate Social Responsibility
Awards to gain recognition for your hard work, advocacy and campaign for an important cause. There are 18 categories in this year’s program, including two Grand Prize categories: Campaign of the Year and Agency of the Year.
Did you get fellow employees to volunteer in service to a good cause? Launch a successful media, PR or social media campaign in support of an ideal? Maybe your publication conveyed an important community message? What community or nonprofit partnerships
did your organization partner with? Did you organize an event or scholarship program in support of a special cause?
Be proud of the work you do that creates good will. See a full list of categories, eligibility requirements and read how to enter below.
Want to know how your ideas and execution stack up? See last year’s winners here.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work or the work of your organization, or submit entries on behalf of your client.
Companies around the world are welcome to enter, but all entries must be submitted in English.
This year’s program is open to any work executed between Jan. 1, 2015, and July 20, 2016, inclusive.
Early Bird Deadline: Friday, June 17, 2016 (Save $50 per entry!)
Final Deadline: Friday, July 1, 2016
Final Extended Deadline: Wednesday, August 10, 2016
The entry fee for this program is $295 per entry.
A late fee of $100 per entry will be added to all entries after midnight CT, July 1.
Early bird submissions must be received by 11:59 p.m. CT on June 17 to be considered for the $50 discount.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PRDaily.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training—a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/.
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ENGAGEMENT & COMMUNICATIONS
Media Relations or PR Campaign
How did you create buzz to amplify the success of your corporate social responsibility initiative? How did you pull off the difficult task of doing good for your cause while you subtly promoted your organization’s vital role in advancing that cause? What
were your PR and media goals? What did you do to entice the media to take a deeper look into your cause? Demonstrate your success in facts and figures.
Publication (Print or Electronic)
How did your organization’s publication infuse idealism in your employees, stakeholders, community or broader public? Was it an email, newsletter, magazine, bulletin, pamphlet or mailer? Did you use photos or videos? What was your strategy to get your
word out? What made it successful? How did you measure your success?
Report (Annual or One-Time) (Print or Electronic)
You spent the time and effort to carry out a successful CSR campaign. You created a comprehensive report expressing your achievements, improvement and organizational goals. How did you make the numbers and summary of your CSR campaign captivating? Send
us the report or reports. Point out excellences in writing, photography, layout, illustrations, etc. Did you use print or electronic? What positive responses did you receive? What made it successful?
Social Media Campaign
Social media is the most extensive form of media used for promotion on a dime. Your CSR movement was a success thanks to social media. What social media channels did you use? Were they part of a larger campaign? What was your goal? Did you surpass it?
How? Tell us how your story was shared, tweeted and liked across the Web.
The power of CSR comes from within the organization. Explain how you engaged employees and stakeholders in your CSR campaign. How did you get everyone on board? How did you recruit your biggest brand champions from the inside? How did the team lead to
more success? We want to know what you did to get employees and shareholders invested in your organization’s CSR.
Cause Advocacy Campaign
Sometimes, an issue or cause affects a community deeply, and the general public is unaware. We want to know how your organization or agency came to the rescue for a cause that needed more awareness. What was your cause? Was it environmental, social, health-oriented
or educational? How did you get your organization (and the public) behind this cause? What were the results?
Your success is built based on the community that surrounds you. How did you establish your organization as a valuable member of your community, the nation or the world? What did you do to make a difference? How has your community made a difference in
your organization? Describe your initiative to get more involved with your community, and how your organization stepped up to change things where other institutions may have failed. What was the critical element in your success?
Corporate-Community or Nonprofit Partnership
Hand-in-hand. Side-by-side. Step-by-step. Collaboration from the start. Many people sponsor programs or events. You took it up a notch and created a partnership that went beyond a one-off donation. How did the community or nonprofit benefit you, and you
them? We want to hear how your partnership yielded big results, for you, the nonprofit, and the community. Were there tangible business gains? What was the critical effect of the partnership? Tell us!
Your cause, campaign launch, or success in a hard-earned initiative deserves celebration. Regardless of the reason, an event can solidify a CSR initiative. Did your imagination deter you from organizing another golf outing or cliché gala event? How did
you get the media to cover it? How did you bring members of your community, stakeholders or employees together to celebrate or launch a cause? We want to know how this event propelled your organization’s CSR forward.
Education or Scholarship Program
How does your organization support education in its community or within the organization? Continuing- education scholarships for employees? Educational scholarships for superior students in the local high school? Did you set up a training institute funded
for persons who want to work in your industry or field? We want to know how you have supported education and scholarship, and how those efforts have positively affected your business.
Fundraising and Philanthropic Initiative
Fundraising for a cause can be the backbone of a campaign or initiative. Your organization supports its community through fundraising. What events do you hold to raise money for those in need? What about support through grants? Do you set aside funds
each year to donate to organizations? What criteria do you employ for your fundraising? We want to know how you excel in philanthropic fundraising, and how those funds have made a difference for your community.
Public Health or Safety Initiative
How did your CSR program raise awareness for health or safety? What tactics did you employ to better engage the public around a health or safety initiative? Perhaps you educated your community on healthy eating habits or safe driving. Regardless of the
initiative, we want to know how you made your community a healthier, safer place. Tell us how your campaign attracted public notice and kept it over the long haul. Don’t forget to include metrics!
Employee Volunteer Program
How did you motivate a large group of your employees to spend time helping others? What programs did you create to turn co-workers into a spirited volunteer team? How did you motivate them? We want to know what difference your employees made in your community.
Green and Environmental Stewardship
Do you have a “green” CSR idea that’s transformed your entire business, or even just one division of your company? Your company strived to reduce its carbon footprint. Or perhaps your company relied on alternative energy or was a champion for climate
preservation. How did you do it? Let us hear about how you transformed your business practices to promote sustainability.
Pro Bono Campaign or Project
Not all individuals or nonprofit organizations have the means to pay for high-power PR to drive their goals, but you came to the rescue. How did you and your professional skills help a worthy client without your thinking twice (or sending a bill)? Did
you run into unexpected obstacles, obstacles you triumphantly surmounted? Let’s hear how you or your organization saved the day without cost to your client.
*New!* Organizational Transparency
Your organization or agency strives to be trustworthy in a world where all eyes on companies with better business practices. People want real, they want quality and they want more from the companies they’ve stayed loyal to all these years. What have you
done to better educate the world about your products, services and business practices? Did you launch a campaign to remove all chemical preservatives from your product? Did you share your CSR report with the world to gain trust from
stakeholders? We need to know what the world wants to know.
CSR Campaign of the Year
How did you do it all better than anyone else? How did you rise to the top with your CSR initiative or campaign to make the biggest difference? What CSR campaign did you create that pulled it all together: passion, creativity, heart and soul, and of course,
success. A part of the world is a much better place because of your determination. Tell us about it! Be sure to include measureable results.
Agency of the Year
Without your agency’s advice, your client’s brilliant CSR initiative may have gone unnoticed. We want to honor the agency that has a history of creating life-changing CSR campaigns for its clients. But, it’s more than a successful campaign. It’s a way
of life for your agency. Tell us why are you the agency people come to when they want powerful CSR done right.
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Entries may be submitted by organizations from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One entry may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, and HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalists about 6 to 8 weeks after the close of the program.
The announcement of the winners is usually about 3 or 4 weeks after the announcement of finalists.
Each category winner will be celebrated in a headlined news story on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have any questions about program or issues submitting your entry please call Mary McMahon at 312-960-4304 or email her at firstname.lastname@example.org.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at email@example.com.
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