Video is one of the most popular categories in our award programs.
Last year, we even gave video its own award program.
Boy, are we glad we did.
We saw a surge of entries from around the world. Those entries gushed with creativity. They showed the talent that is alive and flowing in the world of video.
Do you have video from this past year that still has people talking?
Maybe it was an internal video or for a client; part of a larger campaign or a series? We want to recognize the very best videos for both internal and external audiences. We’ve got over 20 categories covering the most important topics for business communications.
No matter the subject matter of your business video, we want to see your video skills!
Share your video with us and take top honors!
Find out all about this year’s program below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2013 and December 15, 2014.
Early Bird Deadline: Tuesday, December 23, 2014 (save $50 per entry)
Final Deadline: Friday, January 9, 2015
Extended Deadline: Friday, January 16, 2015
Final Extended Deadline:
Friday, January 23, 2015
The entry fee for this program is $245 per entry.
A late fee of $100 per entry may be added to all entries after Friday, January 9, 2015.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PRDaily.com
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2015 or 2016
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/.
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|Winners will be awarded in the following categories:
Videos by Topic
- Charitable/Not-for-Profit Video
Video powerfully spreads awareness for a cause and engages the viewer to take immediate action. How did your organization use video to advance its cause? What was your goal in creating the video? Entries from nonprofit organizations or for-profit companies doing charitable work are eligible.
- Company Overview Video
Do you have a video that explains your organization’s services or goals for employee communications, recruiting appeals, website, pitches, tradeshows and PR and marketing campaigns? How do you encapsulate the skills and culture of your organization? What feedback did you receive?
- Event Video
Let us see the video you created for your event. What was the purpose of the video? Did it promote your event or recap it? Please include reactions from your audience(s).
- HR / Benefits Communication Video
Video makes digesting sizable chunks of technical information and rules and regulations easier and less painful. How did your video boil down gallons of info into crystal-clear explanations of HR or benefits information? Why do you consider it a success? Send us any measurable results.
- Internal Communications Video
Whether you delivered company news onscreen in place of a printed newsletter, extended holiday greetings, announced a merger or new direction, boosted morale or shared an executive’s statement, we want to see it. We want to see feedback from employees. Tell us how it succeeded. We’ll award a winner in each of the following budget categories:
- Interview Video
Video sends messages of human wisdom more powerfully than any other medium. Why did you choose video to bring a person’s passion or story to life? Did a compelling story or idea emerge during the course of the interview? How did you make the most of this format? What made it a success?
- Marketing Video
If one picture is worth a thousand words of marketing copy, how valuable does that make a video that tells your product’s story? Why did you choose video as your medium? What was your goal? What feedback did you receive? What made it a smash hit?
- News Story Video
Tell us how you covered all the important questions and delivered a video full of vital information to employees or customers. What did you include that made it unique? How did you capture your audience’s attention?
- Public Relations Video
How did your video emerge as the perfect medium for your pitch? Why? How did you take into account your audience? What was the result of your video pitch? What did you achieve?
- Educational Video
How did your successful educational video or public service announcement convey urgency and seriousness of purpose to its viewers? What was its mission, and most important—what were its results?
- Recruitment Video
Finding good talent that will fit your company’s culture is difficult. Share with us the video that touched the hearts and minds of a bright, demanding audience of potential new hires. How did you draw them in? What was their response? What story did you convey via video?
- Safety Video
We want to know how you used video to promote a safety campaign in your workplace or in public. What was the issue? What was the goal? How did your video make it interesting and successful?
- Training Video
How did you produce a video that used facts, statistics and ideas to enthrall new employees, explain new procedures, lay out a new vision, or update critical information? We want to see what made your training video a success.
- TV Advertising Campaign
TV ads need to be unique, memorable, and watchable again and again. How did you maximize exposure for your company, product or service with an innovative, fresh, unmistakably intelligent, witty, fresh TV ad campaign? Please show us results!
- Animated Video
Sometimes, your storyline or characters just wouldn’t work if they were situated in the real world. Thank goodness for animation. What methods did you use? What was the feedback?
- Content Marketing Video
Tell how you used the fastest-growing communications medium to push a message or product. How did you get a million views of that video that launched a new paperclip or stapler? How did the footage shot in Nepal explain your company’s mission? Show us your results!
- Humorous Video
Explain how you used video to create a lighter mood and elicit laughter. We're looking for videos that incorporate humor: regular video installments of a series, video news with a light touch, companywide lip dubs, or your best Vine. Tell us what the sober, no-nonsense goal of your video was, your strategy and success!
- Low-Budget Video (<$2500)
Digital cameras are cheaper, lighter, more versatile, more powerful, and more accessible than ever, and easier to make stunning video without paying one cent of overhead. Show us how you stretched every dollar and got more video bang for your buck.
- Use of a Celebrity or Personality
Did you co-opt a star to add a boost to your video? We want to know how you exploited your celebrity’s influence and reputation to lend credibility to your video’s message. Why did you pick that celebrity? What impact did he or she make in spreading your message?
- Viral Video
The goal: “Go viral” and get noticed by the entire company, Web, or world. Tell us how your viral video caught fire. If you really did go viral, either internally or globally, our readers will want to know every detail of your viral secret!
- Video Infographic
Infographics are everywhere. How did you use infographics in a video to communicate complex information quickly and clearly? How did you create a video that was easy to watch, understand, and share? Did the information in your infographics jump off the screen? We want to see yours.
- Video Series
Share your video series with us. Tell us how you made those interesting segments that, taken together, add up to more than the sum of their parts. Did each segment tell a logical, clear, self-contained story—and yet each video play a critical role in the narrative of the whole series?
Not every employee can be at the same place at the same time. Not a problem anymore. We want to know how you shared a live event with dozens, hundreds, or tens of thousands of people in locations all over the nation or globe on video. Webcasts and video podcast aimed at customers, vendors and other stakeholders are also eligible, of course.
Grand Prize: Best Overall Video
We’re looking for passion, strong feeling, or an important idea embodied in a brilliant script or memorable shooting venue that elicited an extraordinary response from employees, vendors, other stakeholders or the public. It can be about corporate social responsibility, a business process, employee engagement, customer service, fundraising—any of the thousand activities of organizations. But it must evoke powerful feelings or imaginative responses from its audience(s)!
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How to Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalists about 8 to 10 weeks after the close of the program.
The announcement of the winners comes about 3 or 4 weeks after the announcement of finalists.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have any questions about program or issues submitting your entry please call Danielle Schultz at 312-960-4304 or email her at email@example.com.
If you are interested in sponsoring one of Ragan Communications' award programs, please contact Staci Diamond at 312-960-4671 or email her at firstname.lastname@example.org.
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