Show us how you put digital PR and communications and social media to work!
You heard right.
We’ve combined our Digital PR and Communications and Social Media Awards.
We want to showcase your best digital PR and communications and use of social media. Show us how you are uniquely and creatively putting them to use for your organization.
Show off your best projects from this past year. Get your talent validated. Win bragging rights in your agency. Impress your executives and land new clients.
This year’s categories will cover all things digital PR communications and social media. Check out categories that cover topics such as digital and social media activity, use of digital and social media, campaigns, use of specific social media tools, and of course our grand prize categories.
See a full list of categories, eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work in digital media and digital public relations executed between January 1, 2014, and May 20, 2015.
If you aren't sure if your project qualifies, contact Danielle Schultz. You can reach her at 312-960-4304 or firstname.lastname@example.org.
Wednesday, May 27, 2015 (Save $50 per entry!)
Final Extended Deadline:
Friday, June 26, 2015
The entry fee for this program is $295 per entry (entry fee for the Grand Prize category is $395).
A late fee of $100 per entry may be added to entries after June 10, 2015.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PR Daily
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2015 or 2016
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/
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|Winners will be awarded in the following categories:
Digital & Social Media Activity
Tell us what makes your blog original, insightful and inspiring. Please show us its reach and give examples of its reputation and authority in your industry. Include statistical analysis (if possible) and links to blogs you've created for your organization or client and a minimum of three posts.
What online contest or game did you create to promote your brand? How did you use one or both in a campaign to promote your brand that got results on several digital platforms? What made it original? Successful? Please include metrics showing engagement by the players or contestants.
- Digital Service/Product Launch
How did you pull off a successful launch of a new digital service or product by harnessing digital media? What was the plan? Share the results. Imagination, daring, and risk-taking count for a great deal here.
- Event or Stunt
Your Incredible Folding Man at the industry trade show sustained a double hernia trying to stuff himself into a large suitcase that proved just three inches too short. Your Corporate Fire Eater burned down the boss’s mountain home rehearsing for the annual managers’ retreat. Your event or stunt can be witty, or silly, or outrageous, but it must make a legitimate point about your company, client, brand, or product. Notice we didn’t say it had to be brainy—but it must work!
Is your organization’s intranet the very first place employees go for information? What makes the content interactive and interesting? How does it invite comment, conversation, and idea-sharing? Eligible entrants in this category include those who have done a new launch or re-launch of an intranet in the last year.
- Live Chat
How did you live-stream a debate or a panel discussion, use Twitter to gather input, start a Hangout on Google+, or expand the conversation on other social channels? Show us those threads and streams! One-time chats and regular discussions are both eligible.
- Microsite or Custom Website
We are looking for communicators who created a site with a single goal. How did you use this site to launch a new service, newsroom, create a fundraising campaign or draw attention to a forthcoming event? Tell us the results you produced.
We are looking for communicators who created a site with a single goal. How did you use this site to launch a new service, newsroom, create a fundraising campaign, or draw attention to a forthcoming event? Tell us the results you produced.
- Mobile App
How did you use mobile technology to engage your consumer audiences? Did your new app promote a service, launch a product or engage customers and fans with timely content? Show us why your new employee app has staffers and production line workers reaching for their phones—on their way to work, at work and after work.
Use of Digital & Social Media for…
- Brand Awareness
Detail how you use social media to charm and cultivate enthusiastic followers and convinced customers. What were your goal, plan and results? We want to see the data that proves you’ve gained more followers.
- Cause Advocacy
How does your company’s digital communication advance your chosen cause? How are you doing good so well that you feel impelled to share your successes? Show us how you inspire others.
- Community Engagement
Tell us how you engaged online community leaders and opinion makers. Please include posts, examples of interactions, and statistics from your measurement.
- Content Marketing/Brand Journalism
How did you reach your audience directly by creating a website filled with articles about your industry? Or how you developed an internal newsroom and assigned staff beats. And don’t forget social media! How did you come up with a social media strategy that touts your content and expertise? Explain the who, what, when, where, why and how of your strategy.
- Employee Recruitment
Share with us how your company used digital PR and social media to touch the hearts and minds of a bright, demanding audience of potential new hires. How did you draw them in? What was it you said about your cause(s) that made a special appeal to youth, passion and boundless energy? What was their response?
- Event Promotion
We want to hear how you harnessed social media to promote your event. Was it a trailer on YouTube, Facebook invitations, Twitter hashtags, or a contest to win tickets? How did you spread the buzz? How the heck did you DO that?
- Executive Communications
How has digital PR and social media changed your internal culture? Has it brought a new openness, better business ideas, increased collaboration, real knowledge sharing, to your organization? Tell us how, please!
How do you share patient stories? By publishing tales of people who transformed their lives by adopting healthy habits, by raising awareness about health issues in the community, or by easing the public's fears about a flu outbreak, hospitals and health care organizations have shown tremendous cleverness in engaging prospective patients and boosting their brands on social media. How did you paint your hospital or clinic into the community landscape?
- Media Relations
Send us your best social media release. Give us the tell-tale statistics on press-release links clicked, click-throughs to your org’s website, calls from journalists who want to interviews you or one of your execs, etc. How have you found other ways to get reporters or bloggers and top influencers to pick up more of your news releases?
- Reputation Management
Tell us how you neutralized an exploding crisis on social media. We’ll be especially impressed by your social media crisis plan, and how you improvised changes to that plan to meet unexpected new crisis circumstances. Don’t forget the post-crisis analysis.
Break down how you used seconds, minutes, or even quarter-hours of video to spread your message and build awareness internally or externally. We’ll give storytelling videos extra consideration.
- Use of Visuals
How did you take graphics from mere illustration of a text to powerful, self-contained storytelling? What important message did you communicate? We want to see your best infographics, slide decks, photos and data visualization. What was your goal? What were the results?
In what ways does your website lead your competitors and your industry in design, organization, navigability and attractiveness? How did that happen? What are the new purposes and capabilities of your site? How did you make it easy to navigate? How easily are its users able to accomplish what they came to do? Microsites and custom websites are also eligible.
- Email Marketing Campaign
How have you created a successful email campaign that promoted a product, event or brand? What were your goals? Share what made it successful (including open, click-through and sales-made rates). Show us how it’s done!
- Marketing Campaign
If you produced an effective online marketing campaign, please share your results with us. Your digital platform should promote a product or brand or your marketing campaign should have a strong digital element. The goals of your campaign should be clearly stated and measures of success must be included.
- Media Relations Campaign
How did you get the media to tell your story? How did you put on a press event to lure influencers, SME’s, academic authorities who would re-tell your story? How did you make an extra effort to establish relationships with journalists? How did you reach out? Start with the goals of your campaign and how you achieved them.
- Multi Media Campaign
Tell us how you used multiple digital mediums to cut through the clutter of information. What was your plan? How did you turn people’s heads? Share the results!
- PR Campaign
How did you skip the media and tell your own story? What ways did you make use of content marketing and brand journalism to do just that? What tools did you use? Letters to the editor? Op-eds? Voice-of-the-people essays? Videos on YouTube? Facebook? Instagram?
- Social Media Campaign
How did you bring all the pieces together into your best social media campaign of this past year? We want to see more than just an improved Facebook newsfeed page or a re-vitalized Twitter account; we want to see how you executed a cohesive campaign on several online channels. We'll be looking for deliberate strategy, great content, and results.
- Specialty Campaign
Did you launch a campaign aimed at one niche consumer group last year? How did your custom-made message strike a chord in that audience? Who did you reach? Commuter train engineers? Gymnastics instructors? Neighbors named Sue? Tell us how you reached your ideal consumers, and how you tailored a message just for them.
- Viral Campaign
How did your inspired concept “go viral” and get noticed by the entire company, web, or world? Tell us how your digital campaign caught fire. If you really did go viral, either internally or globally, our readers will want to know every detail of your viral secret!
How did you make the best use of the world’s biggest social network to communicate, connect, and promote to your audience? How does your Facebook page fit into your PR and marketing strategy? Entries for this category need not focus on a specific campaign.
Brands and companies have created new corporate personas from scratch on Instagram. They’ve given their followers an inside look at their operations. What was your strategy when joining Instagram and what kind of results have you seen?
Have you made your organization a new force on LinkedIn? How? Share with us how you use the business professional's platform of choice.
How have you combined photos, graphics and text on Pinterest to re-purpose content or publish original content to build new followers among customers, prospects, and targeted audiences? Did your illustrated narrative convey a powerful, practical message about your organization or brand to employees or the public?
How do you use Twitter to build a following for your client or organization, handle a crisis or deliver news? How do your tweets fit into your larger PR and marketing strategy? Entries for this category need not focus on a particular campaign.
- Grand Prize: Best Digital PR Campaign
You’re an expert communicator in marketing or PR. Come on, you put together a digital campaign to write home about. Tell us about it! Share its vision, goals and deeds. The Campaign of the Year Award will honor the communicator or department or agency who shows the rest of us how it ought to be done. Your concept must be groundbreaking and your implementation inventive, unexpected, even daring.
- Grand Prize: Best Social Media Campaign
We want to know how you brought all the pieces together into your best social media campaign. The grand prize winner will be a bravura campaign stunningly executed on two or more platforms. Our judges will look for creativity, innovation, sound communication, and, of course, results. We want to hear about projects large and small.
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How To Enter
Log into the system with your email address and password OR start a new application to register as a new user.
On the entry form, be sure to select a category and include a thorough synopsis for the judges explaining the purpose and scope of your project.
We ask that the synopsis be around 1,000 words (max: 1,300 words) and include the following sub-headings (when applicable):
Strategy and tactics
Evaluation: success, results or ROI
- Supporting documents that can't be uploaded to the system should be mailed to:
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. The only requirement is that all entries be submitted in English
May an organization or nominator enter more than one entry?
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 8 to 10 weeks after the close of the program. The announcement of the winners is usually about 3 or 4 weeks after this announcement.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have any questions about this program or issues submitting your entry, call Danielle Schultz at 312.960.4304 or email her at email@example.com.
To inquire about sponsorship opportunities for the awards, contact Staci Diamond at 312.960.4671 or email her at firstname.lastname@example.org.
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