Results for Articles:
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits.
2/13/2017 2:48:00 PM
The organization is struggling to rid its platform of online harassment and bullying, and said that making Twitter a “safer place” is its “primary focus.”
2/9/2017 2:49:02 PM
The technology helps politicians and newscasters speak fluidly to the audience without repeatedly looking down at a prepared text, but it's not as simple as just reading a screen.
2/8/2017 2:47:00 PM
Tragedy-related tweets, even those expressing 'thoughts and prayers,' often ring hollow and can even seem opportunistic. It's usually better to maintain a respectful silence.
2/7/2017 2:48:00 PM
CEO pledges to hire 10,000 refugees; ‘Why not Americans?’ ask angry customers.
2/1/2017 2:58:00 PM
The PRSA speaks out about pros’ responsibility, and execs from high-profile companies respond to Trump’s executive order that bars citizens of seven countries from entering the U.S.
1/30/2017 2:58:22 PM
The president and his reps offered ‘alternative facts' to the widely reported meager inauguration attendance figures. The administration’s next moves evoked an even bigger uproar.
1/25/2017 2:45:39 PM
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
1/24/2017 2:49:00 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
Executives and others representing their organizations might be wary of sitting down with a journalist, but certain important steps to take—or avoid—will help things go smoothly.
1/20/2017 2:44:00 PM
Learn to use Skype for Business and video platforms to enhance your digital messaging strategy.
1/18/2017 2:53:00 PM
More than 29 million vehicles have been recalled due to the faulty product, making it the largest in United States history. Recently, the company’s executives were criminally charged.
1/17/2017 2:49:40 PM
The old advice of looking above your audience members’ heads must go, this speaking coach says. Here’s what to do instead.
1/16/2017 2:46:00 PM
Communicators call the ‘deeply provocative’ campaign a necessary tool to garner attention. The public is slamming the PR initiative, calling it ‘idiotic’ and crude. Does it go too far?
1/16/2017 2:45:30 PM
The automaker, desperately trying to repair its reputation, was ordered to pay $4.3 billion after pleading guilty to charges that included conspiracy to violate the Clean Air Act.
1/13/2017 2:54:00 PM