Results for Articles:
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
The visual information packages are shared three times more than any other social media content. They’re also popular with journalists.
1/19/2017 2:45:17 PM
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
1/17/2017 2:51:11 PM
If you find yourself constantly zoning out when others speak to you or thinking about what you’re going to say next, there are ways to improve. Consider these strategies.
1/16/2017 2:51:03 PM
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
1/16/2017 2:48:13 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Edelman Digital’s recent report on 2017 communications trends showed an increase of immersive video content to captivate consumers and partnerships with influential online users to power campaigns.
1/13/2017 2:51:09 PM
The technology is gaining momentum, as marketing pros look to offer better customer service online and cut through the noise of a bombardment of messages across platforms.
1/13/2017 2:45:19 PM
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
1/11/2017 2:51:27 PM
Toss the crystal ball, trash the Tarot cards, ditch the runes, and put those tea leaves into the garbage disposal. Here’s your forecast, based on survey data, for the coming year.
1/11/2017 2:51:17 PM
The love story about a jazz musician and an actress swept the Golden Globes, beguiling viewers with its music, dancing and characters’ chemistry. Here’s what communicators can take from it.
1/10/2017 2:51:42 PM
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
1/9/2017 2:51:15 PM
Consumers of different generations consume social media content in vastly different ways. Consider these facts when crafting your posts.
1/9/2017 2:48:18 PM
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
1/6/2017 2:52:36 PM
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
1/6/2017 2:45:30 PM