Results for Articles:
In an emerging landscape that now features such platforms as Instagram and Snapchat, the author updates his 2012 list with an eye on the next five to seven years.
3/16/2017 1:48:00 PM
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.
2/22/2017 2:49:00 PM
By embodying traits from Dorothy, Blanche, Sophia and Rose, communicators can increase their networks and sharpen their industry skills.
2/13/2017 2:52:11 PM
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits.
2/13/2017 2:48:00 PM
These reasoning errors can weaken your arguments—and your credibility.
2/10/2017 2:52:00 PM
In honor of Valentine’s Day, check out these three simple ways to show your love for the journalists you pitch.
2/9/2017 2:52:00 PM
We've been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people's and organizations' success.
2/9/2017 2:51:00 PM
Successful digital marketing takes loyalty, innovation, content marketing skills, adapting to changing trends and more.
2/8/2017 2:52:00 PM
These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.
2/8/2017 2:51:19 PM
From the rise of messaging apps such as Snapchat and Facebook Messenger to paying for online posts, here’s what PR and marketing pros should embrace this year.
2/8/2017 2:45:00 PM
If you’re thinking of harnessing the power of social media power users in your next campaign, these steps can help.
2/7/2017 2:51:00 PM
Leading journalists receive—and delete—dozens of pitches every day. Here’s how to ensure yours survive the newsroom gauntlet.
2/6/2017 2:51:00 PM
The jobs and responsibilities of communicators in PR firms have changed drastically over the past decade. Here’s what’s different, along with how you can adapt.
2/2/2017 2:52:43 PM
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
2/2/2017 2:51:00 PM
PR pros often churn out high-quality articles and visuals, but how do you know they’re attracting consumers and boosting the bottom line?
2/1/2017 2:52:00 PM