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The visual information packages are shared three times more than any other social media content. They’re also popular with journalists.
1/18/2017 2:52:17 PM
If you find yourself constantly zoning out when others speak to you or thinking about what you’re going to say next, there are ways to improve. Consider these strategies.
1/16/2017 2:51:03 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
The technology is gaining momentum, as marketing pros look to offer better customer service online and cut through the noise of a bombardment of messages across platforms.
1/13/2017 2:45:19 PM
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
1/9/2017 2:51:15 PM
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
1/6/2017 2:45:30 PM
If used properly, the social network can be a trove of career opportunities. Here’s how you can spruce up your profile and make the most of the platform.
1/5/2017 2:46:55 PM
The guidelines can serve to correct erroneous measurement beliefs and ineffective communications strategies and tactics. Here’s how they’ve changed.
11/1/2016 1:52:46 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
If your writing assignment has stalled and you find yourself staring at a blank piece of paper or screen, try these tasks on for size.
8/24/2016 1:52:51 PM
The Olympic Games in Rio can inspire many writing pros to flex their muscles. See if these authors’ feats of athleticism can motivate you to move.
8/19/2016 1:52:52 PM
Jargon can muddle the meaning of any PR copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.
8/8/2016 1:46:19 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Are you mixing up ‘incredulous’ and ‘incredible?’ If so, you’re not alone. See if you can navigate these sound-alike terms that trip up even veteran writers.
7/15/2016 1:52:25 PM
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here's how you can do the same.
7/12/2016 1:51:48 PM