Results for Articles:
By embodying traits from Dorothy, Blanche, Sophia and Rose, communicators can increase their networks and sharpen their industry skills.
2/13/2017 2:52:11 PM
These reasoning errors can weaken your arguments—and your credibility.
2/10/2017 2:52:00 PM
In honor of Valentine’s Day, check out these three simple ways to show your love for the journalists you pitch.
2/9/2017 2:52:00 PM
Successful digital marketing takes loyalty, innovation, content marketing skills, adapting to changing trends and more.
2/8/2017 2:52:00 PM
From the rise of messaging apps such as Snapchat and Facebook Messenger to paying for online posts, here’s what PR and marketing pros should embrace this year.
2/8/2017 2:45:00 PM
Leading journalists receive—and delete—dozens of pitches every day. Here’s how to ensure yours survive the newsroom gauntlet.
2/6/2017 2:51:00 PM
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
2/2/2017 2:51:00 PM
PR pros often churn out high-quality articles and visuals, but how do you know they’re attracting consumers and boosting the bottom line?
2/1/2017 2:52:00 PM
Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.
1/27/2017 2:53:00 PM
Have you ever played the game that requires you to choose between two unsavory options? Here’s a version for communications pros.
1/26/2017 2:52:00 PM
Using social media platforms can boost your success in pitching, if you know how to use them properly. Consider these tips.
1/25/2017 2:52:00 PM
The visual information packages are shared three times more than any other social media content. They’re also popular with journalists.
1/19/2017 2:45:17 PM
If you find yourself constantly zoning out when others speak to you or thinking about what you’re going to say next, there are ways to improve. Consider these strategies.
1/16/2017 2:51:03 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
The technology is gaining momentum, as marketing pros look to offer better customer service online and cut through the noise of a bombardment of messages across platforms.
1/13/2017 2:45:19 PM