10 social media laws for PR pros to follow
Live by these decrees—which include listening to your audience, producing quality content and more—to boost your efforts online.
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way, but getting started without any previous experience or insight could be challenging.
It’s crucial that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and—perhaps most importantly—your bottom line.
Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
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