8 truths behind the biggest digital marketing myths

If you think marketers don’t have to monitor their efforts, spend next to nothing for campaigns or are able to show ROI immediately, read this infographic for a reality check.

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The ability to reach people on the web and other online platforms in a rich, authentic way is something that many marketers strive to achieve, but few of us do with aplomb.

Perhaps that’s because there are certain misconceptions that abound when it comes to digital marketing, and we could all use a healthy dose of reality from time to time.

RELATED: Join us McDonald’s HQ and learn how to use storytelling to drive employee and customer engagement.

A new infographic from Digital Marketing Philippines expertly lays out eight myths that surround the digital marketing discipline:

1. Digital marketing can solve all business needs.

2. Digital marketing is easy compared to traditional marketing.

3. Digital marketing is a “set and forget it” system.

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