In the last 15 years, digital advertising has gone from virtually nonexistent to widespread—but there’s still room for growth.
from Advice Interactive Group shows some compelling evidence that speaks to digital advertising’s growing influence.
For instance, digital is expected to constitute 23.4 percent of advertising budgets in 2015, compared with 16.1 percent in 2011.
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Compared with television—where people skip through commercials in growing numbers—dying newspapers, apathetic radio audiences, and boring billboards, digital advertising is quite attractive these days.
Read more in the infographic below: