How technology fuels PR’s future
Blasting out press releases won’t get you far in today’s crowded media landscape. Here’s how PR pros can better understand and connect with their audiences.
PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.
A recent Fast Company article pointed out that media relations is really just a small (though still important) part of PR efforts.
However, public relations isn’t going anywhere. A recent Nielsen-inPowered study showed that earned media is still more effective in driving sales than branded content is.
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