A step-by-step guide to influencer marketing

Looking to engage and partner with social media users who have large, thriving followings? Take the mystery out of the increasingly popular strategy with this infographic.

Ragan Insider Content

Many marketers want to know: How can we get social media users with large, engaged followings to tout our brand?

Influencer marketing has become the go-to method for getting some of todays’ top social media users to rave about your organization (or at least cast it in a positive light).

A recent TapInfluence study reported that the strategy works. On average, influencer marketing yields 11 times greater return on investment than traditional digital marketing methods.

A recent Twitter study backs that up: Forty percent of respondents in its study said they’ve purchased an item online after seeing an “influencer” use it on a social platform.

Engaging with social media powerhouse users is not a one-size-fits-all activity. To help brand managers, Digital Authority produced a series of infographics around this topic to help marketers understand types of brand “influencers”:

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