Announcing PR Daily’s 2020 Digital Marketing & Social Media Awards finalists

Congratulations to this year’s impressive list of finalists.

In a rapidly—and continually—changing digital landscape, it is those who innovate that rise above the noise and stand out. We called on these digital communications pros to share their creative work—and they delivered. We’re excited to announce PR Daily’s 2020 Digital PR & Social Media Awards finalists. Stay tuned for our winners announcement in late June.

Campaigns and Categories

Annual Report

  • Annual Report – Better Together, Tri-State Generation and Transmission Association, Inc.
  • Annual Report, Beloit Health System with Chartwell Agency

Blog

  • Pursue a Career That Moves You, Travel Nurse Across America
  • Dish on Fish, Butin Integrated Communications with National Fisheries Institute

Brand Awareness

  • Sandia Labs’ 70th Anniversary, Sandia National Labs
  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • Pursue a Career That Moves You, Travel Nurse Across America
  • American Evolution, Native Collaboration

Cause Marketing/CSR

  • Pledge For Planet, Weber Shandwick with Mars, Inc.
  • Boys Don’t Cry, White Ribbon with Narrative
  • Forecast: Change, The Weather Channel, An IBM Business

Community Engagement

  • Bellevue University Student Stories, Zaiss & Company with Bellevue University
  • National Internal Medicine Day, American College of Physicians

Content Marketing

  • Children’s Health Content Strategy Focuses on Search, Engagement to Achieve Record-Breaking Results, Children’s Health
  • EnVision E-Newsletter, VSP Vision Care
  • HOAresources, Community Associations Institute and Revmade
  • Tahoe Treasures, The Abbi Agency
  • #HINCHASWANTED, beIN SPORTS with VMLY&R

Contest or Game

  • Leftover Upgrade, Maxwell PR
  • Portraits of Longevity, Maxwell PR

Email Newsletter

  • INKsights newsletter, Reputation Ink
  • Children’s Health Expands Email Marketing Program to Increase Awareness, Deepen Relationships, Children’s Health
  • EnVision E-Newsletter, VSP Vision Care

Event Promotion

  • CYBERTACOS, W2 Communications
  • Wellness Your Way Festival, Dunn Pellier Media
  • Forever Global Rally 2019, Forever Living Products International

Facebook

  • “Windfall Willie’s Virtual Holiday Party Giveaway.” OH Partners with Arizona Lottery
  • Da Bomb Instagram Story Takeover, UPS
  • Facebook Solar System Lead Generation Campaign, Panasonic Solar US with Porter Novelli

Healthcare Marketing Campaign

  • DMEPOS Competitive Bidding Program Education, Schmidt Public Affairs
  • National Nutrition Month® 2019, Academy of Nutrition and Dietetics
  • Year of Cardiovascular Health, MDVIP

Influencer Campaign

  • Influencers – Cisco Interns for National Intern Day, Cisco (@WeAreCisco)
  • Social Influencer Program, American Public University System
  • Harnessing Influencers for Habitat’s “Home is the Key” Campaign, Porter Novelli on behalf of Habitat for Humanity
  • ABLEnow Influencer Campaign, Sway Group
  • Creating Fashion-Forward Footwear Buzz for Kamik, Litzky PR
  • The BMW Dallas Marathon Influencer Program, HCK2
  • Back To Whole, Rachel Kay Public Relations

Instagram

  • GBCA Instagram: @thegbca, General Building Contractors Association
  • CDC NCIRD Instagram Story Q&As: Opening the Vaccine Dialogue, Porter Novelli (PN) on behalf of the Centers for Disease Control and Prevention’s National Center for Immunization and Respiratory Diseases (CDC NCIRD)
  • Da Bomb Instagram Story Takeover, UPS
  • Humanizing the Personality of a Deep Tech Company, The Hoffman Agency

Interactive Content

  • Interactive Connections Academy eGuide, Pearson Education
  • Leftover Upgrade, Maxwell PR

LinkedIn

  • LinkedIn Live for Talent Branding, Cisco (@WeAreCisco)
  • Bristol-Myers Squibb Australia LinkedIn, Palin Communications
  • LinkedIn Member Engagement, RISE (Responsible Industry for a Sound Environment)
  • One Conversation at a Time, YKK Corporation of America
  • LinkedIn for Digital Success, Elma Electronic Inc.

Marketing Campaign

  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • DMEPOS Competitive Bidding Program Education, Schmidt Public Affairs
  • Biosero Accelerating the Pivot – Corporate Re-branding & Marketing Campaign, Portavoce PR

Media Relations Campaign

  • The Pitch Page, Red Shoes Inc.
  • Children’s Health Sparks Change, Awareness with Mental Health PR Campaign, Children’s Health
  • Boosting Brand Reputation Through Shareability, TruePoint Communications
  • Campaign to Repeal the Medical Device Tax, Schmidt Public Affairs
  • #Below44, Peppercomm

Multichannel Campaign

  • VetriScience helps a veteran pay it forward, Rinck Advertising
  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • MKSAP 18 Holiday Promotion, American College of Physicians
  • Diagnose Your Patients Faster: Live Point-of-Care Ultrasound Course, American College of Physicians

Personalized Marketing Campaign

  • Moment Marketing – Digital, AdventHealth
  • #HINCHASWANTED, beIN SPORTS with VMLY&R

Podcast

  • Educationally Speaking, Oakland Schools
  • A Healthier Michigan Podcast, Blue Cross Blue Shield of Michigan

Public Affairs Campaign

  • Devils River Conservancy, Noisy Trumpet
  • Campaign to Repeal the Medical Device Tax, Schmidt Public Affairs
  • It’s Not New, it’s Nuclear, Nuclear Energy Institute with Bully Pulpit Interactive

Public Relations Campaign

  • Ascension Social Media, Ascension
  • Healing House, Casey House
  • Carmel-by-the-Sea Digital Public Relations Campaign, The Abbi Agency

Recruitment

  • Fremont Police Department Turns to Microsite to Reach and Win Over Job Candidates, The Hoffman Agency
  • LinkedIn Live for Talent Branding, Cisco (@WeAreCisco)
  • NURSES4NYC, NYC Health + Hospitals

Social Listening

  • 2019 AT&T Social Listening, TruePoint Communications with AT&T
  • Activating Voice of the Guest, Restaurant Brands International

Social Media Campaign

  • Allergan My Glaucoma Social Media Campaign, Y&R PR
  • PRSSA 2019 Membership Campaign, Public Relations Student Society of America (PRSSA)
  • Leveraging Twitter to Build Brand and Community, Cisco
  • American Evolution, Native Collaboration
  • National Bullying Prevention, Pearson Education
  • #LionforLions, Weber Shandwick with Mars, Inc.
  • KPMG Innovation Week, KPMG
  • Leftover Upgrade, Maxwell PR
  • Portraits of Longevity, Maxwell PR
  • Honey Sesame Chicken Breast- Brought to You by You, Panda Restaurant Group

Specialty Campaign

  • Giving Tuesday 2019, ePromos Promotional Products
  • AT&T 2019 Esports Campaigns, TruePoint Communications with AT&T
  • American Evolution, Native Collaboration

Video

  • Video – Be you. With us. #WeAreCisco Talent Branding, Cisco (@WeAreCisco)
  • “How Vaccines Work”: Educating Parents, Protecting Children, Porter Novelli (PN) on behalf of the Centers for Disease Control and Prevention’s National Center for Immunization and Respiratory Diseases (CDC NCIRD)
  • Coming to a Pool Near You: The Polaris Quattro Sport, LEWIS with Polaris
  • Internal Medicine Meeting 2019 Video Series, American College of Physicians
  • NURSES4NYC, NYC Health + Hospitals
  • Elevating digital presence via YouTube, Elma Electronic Inc.

Website

  • AT&T Accessibility.com, AT&T with FleishmanHillard
  • Alizila, Alibaba Group
  • Children’s Health Redesigns, Launches On-Site Search Function to Create Best-In-Class Website, Children’s Health
  • Revance Website Launch, Y&R PR
  • The Fragrance Conservatory, Fragrance Creators Association

Grand Prize

Campaigns of the Year

  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • Leveraging Twitter to Build Brand and Community, Cisco Live
  • Portraits of Longevity, Maxwell PR
  • Honey Sesame Chicken Breast- Brought to You by You, Panda Restaurant Group

Teams of the Year

  • @WeAreCisco Digital Team, Cisco (@WeAreCisco)
  • Alizila, Alibaba Group

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